A New Perspective of E-Trust in the Era of Social Media: Insights From Customer Satisfaction Data

Usha Ramanathan, Nigel L. Williams, Michael Zhang, Punyachalee Sa-nguanjin, Jose Arturo Garza-Reyes, Lilian Adriana Borges. A New Perspective of E-Trust in the Era of Social Media: Insights From Customer Satisfaction Data. IEEE Trans. Engineering Management, 69(4):1417-1431, 2022. [doi]

Abstract

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