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The Optimal Stopping Criteria for a Customer Contact Strategy in Targeted Marketing

Shiva Ramoudith, Patrick Hosein, Inzamam Rahaman. The Optimal Stopping Criteria for a Customer Contact Strategy in Targeted Marketing. In Greg H. Parlier, Federico Liberatore, Marc Demange, editors, Operations Research and Enterprise Systems - 9th International Conference, ICORES 2020, Valetta, Malta, February 22-24, 2020, and 10th International Conference, ICORES 2021, Virtual Event, February 4-6, 2021, Revised Selected Papers. Volume 1623 of Communications in Computer and Information Science, pages 193-210, Springer, 2021. [doi]

Authors

Shiva Ramoudith

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Patrick Hosein

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Inzamam Rahaman

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