Shiva Ramoudith, Patrick Hosein, Inzamam Rahaman. The Optimal Stopping Criteria for a Customer Contact Strategy in Targeted Marketing. In Greg H. Parlier, Federico Liberatore, Marc Demange, editors, Operations Research and Enterprise Systems - 9th International Conference, ICORES 2020, Valetta, Malta, February 22-24, 2020, and 10th International Conference, ICORES 2021, Virtual Event, February 4-6, 2021, Revised Selected Papers. Volume 1623 of Communications in Computer and Information Science, pages 193-210, Springer, 2021. [doi]
@inproceedings{RamoudithHR21,
title = {The Optimal Stopping Criteria for a Customer Contact Strategy in Targeted Marketing},
author = {Shiva Ramoudith and Patrick Hosein and Inzamam Rahaman},
year = {2021},
doi = {10.1007/978-3-031-10725-2_10},
url = {https://doi.org/10.1007/978-3-031-10725-2_10},
researchr = {https://researchr.org/publication/RamoudithHR21},
cites = {0},
citedby = {0},
pages = {193-210},
booktitle = {Operations Research and Enterprise Systems - 9th International Conference, ICORES 2020, Valetta, Malta, February 22-24, 2020, and 10th International Conference, ICORES 2021, Virtual Event, February 4-6, 2021, Revised Selected Papers},
editor = {Greg H. Parlier and Federico Liberatore and Marc Demange},
volume = {1623},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-3-031-10725-2},
}