Adriane B. Randolph, Sandra Pierquet. Bringing Advertising Closer to Mind: Using Neurophysiological Tools to Understand Student Responses to Super Bowl Commercials. In Tung X. Bui, Ralph H. Sprague Jr., editors, 48th Hawaii International Conference on System Sciences, HICSS 2015, Kauai, Hawaii, USA, January 5-8, 2015. pages 517-522, IEEE, 2015. [doi]
Abstract is missing.