Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence

Raghunath Singh Rao, Om Narasimhan, George John. Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. Marketing Science, 28(5):950-967, 2009. [doi]

Authors

Raghunath Singh Rao

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Om Narasimhan

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George John

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