Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs

Daniel Raposo, Catarina Laginha, João Neves, José Silva, Fernando Moreira da Silva. Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs. In Francisco Rebelo, Marcelo M. Soares, editors, Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019. Volume 955 of Advances in Intelligent Systems and Computing, pages 188-203, Springer, 2019. [doi]

Abstract

Abstract is missing.