Daniel Raposo, Rogério Ribeiro, Mariana Amaral, Fernando Moreira da Silva, Juan Ramón Martin Sanromán. The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project. In Francisco Rebelo, Marcelo M. Soares, editors, Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019. Volume 955 of Advances in Intelligent Systems and Computing, pages 91-102, Springer, 2019. [doi]
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