Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool - researchr publication authors

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Daniel Raposo, Fernando Moreira da Silva, João Neves, José Silva, Rogério Ribeiro, Ricardo Correia. Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool. In Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon, editors, Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA. Volume 276 of Lecture Notes in Networks and Systems, pages 441-451, Springer, 2021. [doi]

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