The influence of repetition and time pressure on effectiveness of mobile advertising messages

Pei-Luen Patrick Rau, Jia Zhou, Duye Chen, Ta-Ping Lu. The influence of repetition and time pressure on effectiveness of mobile advertising messages. Telematics and Informatics, 31(3):463-476, 2014. [doi]

Authors

Pei-Luen Patrick Rau

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Jia Zhou

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Duye Chen

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Ta-Ping Lu

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