Pei-Luen Patrick Rau, Jia Zhou, Duye Chen, Ta-Ping Lu. The influence of repetition and time pressure on effectiveness of mobile advertising messages. Telematics and Informatics, 31(3):463-476, 2014. [doi]
@article{RauZCL14,
title = {The influence of repetition and time pressure on effectiveness of mobile advertising messages},
author = {Pei-Luen Patrick Rau and Jia Zhou and Duye Chen and Ta-Ping Lu},
year = {2014},
doi = {10.1016/j.tele.2013.10.003},
url = {http://dx.doi.org/10.1016/j.tele.2013.10.003},
researchr = {https://researchr.org/publication/RauZCL14},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {31},
number = {3},
pages = {463-476},
}