Content relevance and delivery time of SMS advertising

Pei-Luen Patrick Rau, Ting Zhang, Xiaoli Shang, Jia Zhou. Content relevance and delivery time of SMS advertising. IJMC, 9(1):19-38, 2011. [doi]

Authors

Pei-Luen Patrick Rau

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Ting Zhang

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Xiaoli Shang

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Jia Zhou

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