Pei-Luen Patrick Rau, Ting Zhang, Xiaoli Shang, Jia Zhou. Content relevance and delivery time of SMS advertising. IJMC, 9(1):19-38, 2011. [doi]
@article{RauZSZ11,
title = {Content relevance and delivery time of SMS advertising},
author = {Pei-Luen Patrick Rau and Ting Zhang and Xiaoli Shang and Jia Zhou},
year = {2011},
doi = {10.1504/IJMC.2011.037953},
url = {http://dx.doi.org/10.1504/IJMC.2011.037953},
researchr = {https://researchr.org/publication/RauZSZ11},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {9},
number = {1},
pages = {19-38},
}