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The Comparative Effects of Digital Green Nudging, Gamification, and Monetary Incentives on Return Motivation in E-Commerce

Caterina Rauh, Eric Sucky, Christian Straubert. The Comparative Effects of Digital Green Nudging, Gamification, and Monetary Incentives on Return Motivation in E-Commerce. Int. J. Electronic Commerce, 30(2):254-288, April 2026. [doi]

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