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Exploring User Adoption of Augmented Reality Applications based on Pokémon Go

Philipp A. Rauschnabel, M. Claudia tom Dieck, Alexander Rossmann. Exploring User Adoption of Augmented Reality Applications based on Pokémon Go. In Alexander Rossmann, Alfred Zimmermann, editors, Digital Enterprise Computing (DEC 2017), Böblingen, Germany, July 11-12, 2017. Volume P-272 of LNI, pages 119-130, GI, 2017. [doi]

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