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Online-Marketing von Rundfunkmedien - Ergebnisse einer empirischen Studie

Claus Rautenstrauch, Jochen A. Siegle. Online-Marketing von Rundfunkmedien - Ergebnisse einer empirischen Studie. In Harald A. Zimmermann, editor, Knowledge Management und Kommunikationssysteme, Workflow Management, Multimedia, Knowledge Transfer - Proceedings des 6. Internationalen Symposiums für Informationswissenschaft (ISI 98), Prag 3.-7. November 1998. Volume 34 of Schriften zur Informationswissenschaft, pages 168-184, Hochschulverband für Informationswissenschaft, 1998.

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