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Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases

Ralf Reichwald, Anton Meyer, Dominik Walcher, Werner Kunz. Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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