Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan. Frontiers: Supporting Content Marketing with Natural Language Generation. Marketing Science, 41(3):441-452, 2022. [doi]
@article{ReisenbichlerRS22,
title = {Frontiers: Supporting Content Marketing with Natural Language Generation},
author = {Martin Reisenbichler and Thomas Reutterer and David A. Schweidel and Daniel Dan},
year = {2022},
doi = {10.1287/mksc.2022.1354},
url = {https://doi.org/10.1287/mksc.2022.1354},
researchr = {https://researchr.org/publication/ReisenbichlerRS22},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {41},
number = {3},
pages = {441-452},
}