Kan Ren, Yuchen Fang, Weinan Zhang, Shuhao Liu, Jiajun Li, Ya Zhang, Yong Yu, Jun Wang. Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising. In Alfredo Cuzzocrea, James Allan, Norman W. Paton, Divesh Srivastava, Rakesh Agrawal 0001, Andrei Z. Broder, Mohammed J. Zaki, K. Selçuk Candan, Alexandros Labrinidis, Assaf Schuster, Haixun Wang, editors, Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, October 22-26, 2018. pages 1433-1442, ACM, 2018. [doi]
@inproceedings{RenFZLLZYW18,
title = {Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising},
author = {Kan Ren and Yuchen Fang and Weinan Zhang and Shuhao Liu and Jiajun Li and Ya Zhang and Yong Yu and Jun Wang},
year = {2018},
doi = {10.1145/3269206.3271677},
url = {https://doi.org/10.1145/3269206.3271677},
researchr = {https://researchr.org/publication/RenFZLLZYW18},
cites = {0},
citedby = {0},
pages = {1433-1442},
booktitle = {Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, October 22-26, 2018},
editor = {Alfredo Cuzzocrea and James Allan and Norman W. Paton and Divesh Srivastava and Rakesh Agrawal 0001 and Andrei Z. Broder and Mohammed J. Zaki and K. Selçuk Candan and Alexandros Labrinidis and Assaf Schuster and Haixun Wang},
publisher = {ACM},
isbn = {978-1-4503-6014-2},
}