Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising

Kan Ren, Yuchen Fang, Weinan Zhang, Shuhao Liu, Jiajun Li, Ya Zhang, Yong Yu, Jun Wang. Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising. In Alfredo Cuzzocrea, James Allan, Norman W. Paton, Divesh Srivastava, Rakesh Agrawal 0001, Andrei Z. Broder, Mohammed J. Zaki, K. Selçuk Candan, Alexandros Labrinidis, Assaf Schuster, Haixun Wang, editors, Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, October 22-26, 2018. pages 1433-1442, ACM, 2018. [doi]

Abstract

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