Enterprise's WeChat use and its impact on firm performance - from the perspective of value co-creation

S. J. F. Ren, R. N. Li. Enterprise's WeChat use and its impact on firm performance - from the perspective of value co-creation. In 2015 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015, Singapore, December 6-9, 2015. pages 1747-1751, IEEE, 2015. [doi]

Abstract

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