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Relationship between consumer participation behaviors and consumer stickiness on mobile short video social platform under the development of ICT: based on value co-creation theory perspective

Jifan Ren, Jialiang Yang, Mengyang Zhu, Salman Majeed. Relationship between consumer participation behaviors and consumer stickiness on mobile short video social platform under the development of ICT: based on value co-creation theory perspective. IT for Development, 27(4):697-717, 2021. [doi]

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