Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising

Kan Ren, Weinan Zhang, Ke Chang, Yifei Rong, Yong Yu, Jun Wang 0012. Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising. IEEE Trans. Knowl. Data Eng., 30(4):645-659, 2018. [doi]

Abstract

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