Feature Engineering of Click-through-rate Prediction for Advertising

Jie Ren, Jian Zhang, Jing Liang. Feature Engineering of Click-through-rate Prediction for Advertising. In Qilian Liang, Xin Liu 0009, Zhenyu Na, Wei Wang 0180, Jiasong Mu, Baoju Zhang, editors, Communications, Signal Processing, and Systems - Proceedings of the 2018 CSPS, Volume III: Systems, Dalian, China, 14-16 July 2018. Volume 517 of Lecture Notes in Electrical Engineering, pages 204-211, Springer, 2018. [doi]

Abstract

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