Benjamin Rey, Ashvin Kannan. Conversion rate based bid adjustment for sponsored search. In Michael Rappa, Paul Jones, Juliana Freire, Soumen Chakrabarti, editors, Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010. pages 1173-1174, ACM, 2010. [doi]
Abstract is missing.