Sajad Rezaei, Maryam Emami, Nurlida Ismail. Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. J. Enterprise Inf. Management, 31(3):463-487, 2018. [doi]
@article{RezaeiEI18,
title = {Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market},
author = {Sajad Rezaei and Maryam Emami and Nurlida Ismail},
year = {2018},
doi = {10.1108/JEIM-08-2017-0113},
url = {https://doi.org/10.1108/JEIM-08-2017-0113},
researchr = {https://researchr.org/publication/RezaeiEI18},
cites = {0},
citedby = {0},
journal = {J. Enterprise Inf. Management},
volume = {31},
number = {3},
pages = {463-487},
}