Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market

Sajad Rezaei, Maryam Emami, Nurlida Ismail. Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. J. Enterprise Inf. Management, 31(3):463-487, 2018. [doi]

Abstract

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