Towards Automated Advertising Strategy Definition Based on Analytics

Vladimir Sanchez Riaño, Cesar Diaz, Carenne Ludeña, Liliana Catherine Suarez Baez, Jairo Sojo. Towards Automated Advertising Strategy Definition Based on Analytics. In Hector Florez, Cesar Diaz, Jaime Chavarriaga, editors, Applied Informatics - First International Conference, ICAI 2018, Bogotá, Colombia, November 1-3, 2018, Proceedings. Volume 942 of Communications in Computer and Information Science, pages 45-59, Springer, 2018. [doi]

Abstract

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