Maximizing service value: A case study of online hotel reservation

Napaporn Rianthong, Aussadavut Dumrongsiri, Youji Kohda. Maximizing service value: A case study of online hotel reservation. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 803-807, IEEE, 2014. [doi]

Abstract

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