Impedance coupling in content-targeted advertising

Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz Golgher, Edleno Silva de Moura. Impedance coupling in content-targeted advertising. In Ricardo A. Baeza-Yates, Nivio Ziviani, Gary Marchionini, Alistair Moffat, John Tait, editors, SIGIR 2005: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Salvador, Brazil, August 15-19, 2005. pages 496-503, ACM, 2005. [doi]

Authors

Berthier A. Ribeiro-Neto

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Marco Cristo

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Paulo Braz Golgher

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Edleno Silva de Moura

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