Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz Golgher, Edleno Silva de Moura. Impedance coupling in content-targeted advertising. In Ricardo A. Baeza-Yates, Nivio Ziviani, Gary Marchionini, Alistair Moffat, John Tait, editors, SIGIR 2005: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Salvador, Brazil, August 15-19, 2005. pages 496-503, ACM, 2005. [doi]
@inproceedings{Ribeiro-NetoCGM05, title = {Impedance coupling in content-targeted advertising}, author = {Berthier A. Ribeiro-Neto and Marco Cristo and Paulo Braz Golgher and Edleno Silva de Moura}, year = {2005}, doi = {10.1145/1076034.1076119}, url = {http://doi.acm.org/10.1145/1076034.1076119}, researchr = {https://researchr.org/publication/Ribeiro-NetoCGM05}, cites = {0}, citedby = {0}, pages = {496-503}, booktitle = {SIGIR 2005: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Salvador, Brazil, August 15-19, 2005}, editor = {Ricardo A. Baeza-Yates and Nivio Ziviani and Gary Marchionini and Alistair Moffat and John Tait}, publisher = {ACM}, isbn = {1-59593-034-5}, }