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Crm Adoption in a Higher Education Institution

Guy-Emmanuel Rigo, Cristiane Pedron, Mário M. Caldeira. Crm Adoption in a Higher Education Institution. In 7th Mediterranean Conference on Information Systems, MCIS 2012, Guimarães, Portugal, September 8-10, 2012, Short Papers Proceedings. pages 22, AISeL, 2012. [doi]

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