Psycho-Analytical Considerations in Internet Marketing - Focusing on Human Needs And Personal Trust

Felix Rimbach, Udo Bleimann, Steven Furnell. Psycho-Analytical Considerations in Internet Marketing - Focusing on Human Needs And Personal Trust. In Udo Bleimann, Paul Dowland, Steven Furnell, Oliver Schneider, editors, Eighth International Network Conference (INC 2010), Heidelberg, Germany, July 6-8, 2010. Proceedings. pages 345-354, University of Plymouth, 2010. [doi]

@inproceedings{RimbachBF10,
  title = {Psycho-Analytical Considerations in Internet Marketing - Focusing on Human Needs And Personal Trust},
  author = {Felix Rimbach and Udo Bleimann and Steven Furnell},
  year = {2010},
  url = {http://www.cscan.org/?page=openaccess&id=126},
  researchr = {https://researchr.org/publication/RimbachBF10},
  cites = {0},
  citedby = {0},
  pages = {345-354},
  booktitle = {Eighth International Network Conference (INC 2010), Heidelberg, Germany, July 6-8, 2010. Proceedings},
  editor = {Udo Bleimann and Paul Dowland and Steven Furnell and Oliver Schneider},
  publisher = {University of Plymouth},
  isbn = {978-1-84102-259-8},
}