Factors Predicting Three SMS Advertising Responses

Hernan Riquelme, Saleh Al Enezi, Rosa E. Rios. Factors Predicting Three SMS Advertising Responses. In International Conference on Mobile Business (ICMB 2011), Como, Italy, June 20-21, 2011. pages 227-234, IEEE, 2011. [doi]

Abstract

Abstract is missing.