The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation - researchr publication authors

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Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada. The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Information Systems Research, 24(1):108-127, 2013. [doi]

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