Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada. The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Information Systems Research, 24(1):108-127, 2013. [doi]
@article{RishikaKJB13,
title = {The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation},
author = {Rishika Rishika and Ashish Kumar and Ramkumar Janakiraman and Ram Bezawada},
year = {2013},
doi = {10.1287/isre.1120.0460},
url = {http://dx.doi.org/10.1287/isre.1120.0460},
researchr = {https://researchr.org/publication/RishikaKJB13},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {24},
number = {1},
pages = {108-127},
}