The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework

Paulo Rita, Luis Filipe Lages, Carmen Lages. The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework. In Proceedings of the IADIS International Conference WWW/Internet 2003, ICWI 2003, Algarve, Portugal, November 5-8, 2003. pages 37-44, IADIS, 2003.

@inproceedings{RitaLL03,
  title = {The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework},
  author = {Paulo Rita and Luis Filipe Lages and Carmen Lages},
  year = {2003},
  tags = {e-science},
  researchr = {https://researchr.org/publication/RitaLL03},
  cites = {0},
  citedby = {0},
  pages = {37-44},
  booktitle = {Proceedings of the IADIS International Conference WWW/Internet 2003, ICWI 2003, Algarve, Portugal, November 5-8, 2003},
  publisher = {IADIS},
  isbn = {972-98947-1-X},
}