Exploring the Interplay between Social Media Marketing, Entrepreneurial Self-efficacy, and Gen Z Business Performance: An Evidence-based Review

Fikri Mohamad Rizaldi, Herdiansyah Gustira Pramudia Suryono, Mahir Pradana, Yogi Suprayogi. Exploring the Interplay between Social Media Marketing, Entrepreneurial Self-efficacy, and Gen Z Business Performance: An Evidence-based Review. In 2025 5th International Conference on Electrical, Computer and Energy Technologies (ICECET), Paris, France, July 3-6, 2025. pages 1-6, IEEE, 2025. [doi]

Abstract

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