Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model - researchr publication authors

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Juan Francisco Robles, Manuel Chica, Oscar Cordón. Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model. In IEEE Congress on Evolutionary Computation, CEC 2016, Vancouver, BC, Canada, July 24-29, 2016. pages 5178-5185, IEEE, 2016. [doi]

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