Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model

Juan Francisco Robles, Manuel Chica, Oscar Cordón. Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model. In IEEE Congress on Evolutionary Computation, CEC 2016, Vancouver, BC, Canada, July 24-29, 2016. pages 5178-5185, IEEE, 2016. [doi]

@inproceedings{RoblesCC16,
  title = {Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model},
  author = {Juan Francisco Robles and Manuel Chica and Oscar Cordón},
  year = {2016},
  doi = {10.1109/CEC.2016.7748346},
  url = {http://dx.doi.org/10.1109/CEC.2016.7748346},
  researchr = {https://researchr.org/publication/RoblesCC16},
  cites = {0},
  citedby = {0},
  pages = {5178-5185},
  booktitle = {IEEE Congress on Evolutionary Computation, CEC 2016, Vancouver, BC, Canada, July 24-29, 2016},
  publisher = {IEEE},
  isbn = {978-1-5090-0623-6},
}