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The adoption of gamification in e-banking

Luís Filipe Rodrigues, Carlos J. Costa, Abílio Oliveira. The adoption of gamification in e-banking. In Carlos J. Costa, Manuela Aparicio, editors, ISDOC 2013 International Conference on Information Systems and Design of Communication, ISDOC '13, Lisboa, Portugal, July 11-12, 2013. pages 47-55, ACM, 2013. [doi]

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