Playing seriously - How gamification and social cues influence bank customers to use gamified e-business applications

Luís Filipe Rodrigues, Abílio Oliveira, Carlos J. Costa. Playing seriously - How gamification and social cues influence bank customers to use gamified e-business applications. Computers in Human Behavior, 63:392-407, 2016. [doi]

Authors

Luís Filipe Rodrigues

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Abílio Oliveira

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Carlos J. Costa

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