Mapping Brand Territories Using ChatGPT

Luisa Fernanda Rodriguez-Sarmiento, Ixent Galpin, Vladimir Sanchez Riaño. Mapping Brand Territories Using ChatGPT. In Hector Florez, Marcelo León, editors, Applied Informatics - 6th International Conference, ICAI 2023, Guayaquil, Ecuador, October 26-28, 2023, Proceedings. Volume 1874 of Communications in Computer and Information Science, pages 31-46, Springer, 2023. [doi]

Abstract

Abstract is missing.