How Internet Surfers Become Online Buyers? an Integrative Model of E-Commerce Acceptance

Ignacio A. Rodríguez Del Bosque Rodríguez, Ángel Herrero Crespo. How Internet Surfers Become Online Buyers? an Integrative Model of E-Commerce Acceptance. Behaviour & IT, 30(2):1, 2011. [doi]

Abstract

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