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Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization

Patricia Rodriguez-Garcia, David Lopez-Lopez, Jon Ander Martin Solano. Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization. In Angel A. Juan, Javier Faulin, David Lopez-Lopez, editors, Decision Sciences - Second Decision Science Alliance International Summer Conference, DSA ISC 2024, Valencia, Spain, June 6-7, 2024, Proceedings, Part I. Volume 14778 of Lecture Notes in Computer Science, pages 72-83, Springer, 2024. [doi]

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