Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach - researchr publication authors

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Rosario Medina Rodríguez, Alvaro Talavera, Martín Hernani-Merino, Juan G. Lazo Lazo, Jose Afonso Mazzon. Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach. In Juan Antonio Lossio Ventura, Nelly Condori-Fernández, Jorge Carlos Valverde-Rebaza, editors, Information Management and Big Data - 6th International Conference, SIMBig 2019, Lima, Peru, August 21-23, 2019, Proceedings. Volume 1070 of Communications in Computer and Information Science, pages 267-281, Springer, 2019. [doi]

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