Rosario Medina Rodríguez, Alvaro Talavera, Martín Hernani-Merino, Juan G. Lazo Lazo, Jose Afonso Mazzon. Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach. In Juan Antonio Lossio Ventura, Nelly Condori-Fernández, Jorge Carlos Valverde-Rebaza, editors, Information Management and Big Data - 6th International Conference, SIMBig 2019, Lima, Peru, August 21-23, 2019, Proceedings. Volume 1070 of Communications in Computer and Information Science, pages 267-281, Springer, 2019. [doi]
@inproceedings{RodriguezTHLM19,
title = {Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach},
author = {Rosario Medina Rodríguez and Alvaro Talavera and Martín Hernani-Merino and Juan G. Lazo Lazo and Jose Afonso Mazzon},
year = {2019},
doi = {10.1007/978-3-030-46140-9_25},
url = {https://doi.org/10.1007/978-3-030-46140-9_25},
researchr = {https://researchr.org/publication/RodriguezTHLM19},
cites = {0},
citedby = {0},
pages = {267-281},
booktitle = {Information Management and Big Data - 6th International Conference, SIMBig 2019, Lima, Peru, August 21-23, 2019, Proceedings},
editor = {Juan Antonio Lossio Ventura and Nelly Condori-Fernández and Jorge Carlos Valverde-Rebaza},
volume = {1070},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-3-030-46140-9},
}