Monetizing Loot Boxes in Gamblified Digital Business Models - The Role of Risk Avoidance and Loss Aversion

Konstantin Roethke, Gregor Albrecht, Martin Adam, Alexander Benlian. Monetizing Loot Boxes in Gamblified Digital Business Models - The Role of Risk Avoidance and Loss Aversion. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sabine Matook, Christoph Rosenkranz, Edgar A. Whitley, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World , ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2021. [doi]

Abstract

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