Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy?

Joseph N. Rogé, Subhra Chakrabarty. Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy?. JCIS, 43(2):16-22, 2003. [doi]

Authors

Joseph N. Rogé

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Subhra Chakrabarty

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