Joseph N. Rogé, Subhra Chakrabarty. Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy?. JCIS, 43(2):16-22, 2003. [doi]
@article{RogeC03,
title = {Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy?},
author = {Joseph N. Rogé and Subhra Chakrabarty},
year = {2003},
doi = {10.1080/08874417.2003.11647080},
url = {https://doi.org/10.1080/08874417.2003.11647080},
researchr = {https://researchr.org/publication/RogeC03},
cites = {0},
citedby = {0},
journal = {JCIS},
volume = {43},
number = {2},
pages = {16-22},
}