Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

Zahaira Fabiola González Romo, Irene Garcia Medina, Noemí Plaza Romero. Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands. iJIM, 11(6):136-149, 2017. [doi]

Abstract

Abstract is missing.